MICHELOB ULTRA SUPERIOR BOWL 2022
OBJECTIVE:Superior Bowl was pitched as a space where the top players of the sports community go to blow off steam (and to reap some nostalgic moments from The Big Lebowski). design was tasked with creating the branding and signage of a fictional bowling alley that’s timeless and classic without leaning to far into retro aesthetics.
OUTCOME:signage that starts the commerical spot, merchandise, out of home activations, and branded objects within the bowling alley (including custom carpet).
branding, design, mock ups
TEAM:Art Director: Blair Warren Account Supervisor: Nicole Lopez