OBJECTIVE:to create a campaign targeting Nebraska GenZ-young millenials (ages 16-24) to increase voter registration and specifically voter turnout by 5%. the project was contracted by Rabble Mill as a component of their publication Rabble Media.  

OUTCOME:a book of brand guidelines, logo, series of social media posts, an interactive “what voter am I?” online quiz, promo videos, stickers, yard signs, and influencers to promote the campaign.

SKILLS:branding, social media, animation, designing in multiple languages, UX design

social graphics listed below, each had a spanish and english version.

video motion graphics below
promotional signs were printed and distributed throughout the community, a photobooth was set up as well

local press coverage can be read here