FORD TRUCK DAD ADVICE CATALOG

OBJECTIVE:to create a Father’s Day iniative for Ford platforms specifically for Ford Truck Owners.  

OUTCOME: a zine showcasing photos of Ford Truck Dads along with quotes of advice submitted from our audience via social channels. The project was posted across Ford social platforms, shown in Ford Motor factories, and reposted through leadership including CEO Jim Farley. 100 copies were printed and distributed to Ford employees and those who submitted advice.  

SKILLS:photo editing and sequencing, publication design, illustration

TEAM:Creative Directors: Dan Peters & Reef Younis Art Direction and Design: Sabrina Sommer and Julia Muell Copywriter: Matt Simpson