FOR THE (SUB)CULTURE
OBJECTIVE:McDonald’s All American Games to create the design and system for the sociological podcast that explores internet subcultures.
OUTCOME:a set of graphics used for out of home and stadium advertising, 2 sets of times square billboard videos, 50 tshirt graphics, video recaps, 50 player animations, 20,000 gained followers throughout the campaign.
SKILLS:branding, animation, design, art direction
TEAM:Producer: Stefan Puente, PR: Zoe Craig